Insight & assistance

Reports & analytics

Reports read the same normalized order, invoice, refund and stock data the rest of CrowPrime uses, so a number you see here can always be traced back to the documents behind it.

On this page

Report catalog

Turnover

Answers
How much did we sell?
Grouping
Day, week, month, channel, country

VAT

Answers
What tax do we owe per rate and country?
Grouping
Period, rate, tax territory

Revenue & margin

Answers
What did we keep after tax, refunds, fees and cost?
Grouping
Period, channel, product

Stock

Answers
What do we hold and what is it worth?
Grouping
Product, variant, low-stock flag

Product performance

Answers
Which SKUs sell and which sit still?
Grouping
Units, turnover, sell-through

Refunds

Answers
What are we giving back and why?
Grouping
Period, reason, channel

Turnover report

Turnover is gross sales including tax, recognized on order date, excluding cancelled orders. Columns show orders, units, gross, tax and net with a comparison against the previous equal period and the same period last year.

  • Filter by channel, country, product or member-created tag.
  • Switch between order date and invoice date basis when reconciling with accounting.
  • Currency conversion uses the rate captured at import, so historical figures never move.

VAT report

Built from issued invoices and credit notes rather than orders, so it matches the documents a tax authority would inspect.

Tax territory

Meaning
Country whose VAT rules applied to the sale

Rate

Meaning
Applied percentage, including 0% cases

Net

Meaning
Taxable base for the rate

VAT

Meaning
Tax amount, refunds already deducted

Marketplace-collected

Meaning
Amounts the channel remitted on your behalf, shown separately

Reverse charge

Meaning
B2B sales with a validated buyer VAT ID

Note

The VAT report is a preparation aid, not a filed return. Have your accountant review it before submission.

Kleinunternehmer & OSS

  • Organizations flagged as Kleinunternehmer (ยง19) hide VAT breakdowns, the VAT report and the OSS pages and show net-equals-gross totals instead.
  • EU cross-border B2C sales are reported per destination country for OSS filing under Tax & compliance.
  • Marketplace-collected tax is shown separately and excluded from your VAT payable.

Revenue & margin

Definitions

formula
net_revenue = turnover
            - vat
            - refunds
            - marketplace_fees        (where reported by the channel)

gross_margin = net_revenue - cost_of_goods_sold
margin_pct   = gross_margin / net_revenue * 100

Cost of goods sold uses the cost price stored on the variant at the time of sale, so later cost changes do not rewrite history.

Stock report

  • On-hand, reserved and available quantities per variant, with the value at cost and at retail.
  • Low-stock and out-of-stock flags based on each variant's threshold.
  • Ageing buckets showing how long units have been on hand, to surface dead stock.
  • Movement view listing every increase and decrease with its source: order, refund restock, manual adjustment or import.

Exports & scheduling

  • Every report exports to CSV and XLSX with the active filters applied.
  • The invoice and VAT reports additionally export an accounting ledger file per period, plus a GoBD-structured export for auditors.
  • Schedule a report to be emailed to selected members daily, weekly or monthly.
  • Owner, Admin and Finance roles can export; other roles can read on screen according to their page access.