Selling channels
Dashboard
The dashboard is the landing page after sign-in. It summarizes commercial performance and operational health for the active organization across all connected channels.
On this page
Guided tour
Press Play and follow the cursor through a typical morning check in CrowPrime — the demo below mirrors the real dashboard layout with sample data.
Month revenue
€48,290
312 orders
Year to date
€512,400
↑ P&L: +€96,200
Inventory
1,284
↓ 3 out of stock
Avg order
€154.70
96% fulfilled
Revenue Analytics
P&L Summary
- Gross Revenue
- €512,400
- Returns / Refunds
- −€18,240
- Net Revenue
- €494,160
- Marketplace Fees
- −€31,700
- Expenses
- −€12,400
- Net P&L
- +€96,200
Sales channels today
- ebebay€1,24018 orders
- amamazon€86011 orders
- etetsy€3206 orders
- kakaufland€1403 orders
Recent Orders
View all ›- ord_8QF2Kebay€184.90awaiting shipment
- ord_9X1ABamazon€59.99awaiting shipment
- ord_9W4ZDetsy€32.50shipped
- ord_9V7MKkaufland€112.00awaiting shipment
- ord_9U2PQebay€24.95delivered
Needs attention
- 2 unshipped orders past due date (ebay, amazon)
- 3 SKUs below low-stock threshold
- 1 channel push failed — retrying
Guided tour
Press Play and follow the cursor through a typical dashboard check: KPIs, revenue, channels, orders and alerts.
Replica with sample data for training — your numbers live in CrowPrime itself.
Layout
The page is a three-band layout: KPI tiles at the top, charts in the middle, and operational lists (attention items, recent orders, connection health) below. Every tile links to the underlying page with the same filters applied.
Role dashboards
What you see depends on your role. Managers get the commercial view, Finance sees margins and open invoices, Pickers see the picking queue and low-stock flags, Support sees messages and returns, and the Dropshipping role sees sourcing and AliExpress tracking. Viewers get a simplified read-only variant.
KPI tiles
| Tile | Definition | Comparison |
|---|---|---|
| Turnover | Gross sales of orders in the period, incl. tax, excl. cancelled | vs. previous equal period |
| Net revenue | Turnover minus VAT, refunds and marketplace fees where reported | vs. previous equal period |
| Orders | Count of imported orders with status not cancelled | vs. previous equal period |
| Average order value | Turnover ÷ orders | vs. previous equal period |
| Open orders | Paid but not yet shipped | Live value |
| Stock value | Sum of on-hand quantity × cost price | Live value |
Turnover
- Definition
- Gross sales of orders in the period, incl. tax, excl. cancelled
- Comparison
- vs. previous equal period
Net revenue
- Definition
- Turnover minus VAT, refunds and marketplace fees where reported
- Comparison
- vs. previous equal period
Orders
- Definition
- Count of imported orders with status not cancelled
- Comparison
- vs. previous equal period
Average order value
- Definition
- Turnover ÷ orders
- Comparison
- vs. previous equal period
Open orders
- Definition
- Paid but not yet shipped
- Comparison
- Live value
Stock value
- Definition
- Sum of on-hand quantity × cost price
- Comparison
- Live value
Widgets
- Revenue trend — monthly turnover with a year-to-date / 3 / 6 / 12-month range selector.
- P&L summary — the ladder from gross revenue through refunds, net revenue, marketplace fees, expenses, product costs and shipping down to net P&L, with VAT collected and paid (shown as zero for Kleinunternehmer organizations).
- Channel breakdown — share of turnover by connected channel for the period.
- Command center snapshot — order counts for the last 30 days by stage, linking into the full board.
- Daily briefing — a free, generated morning summary of orders, messages, stock risks and connection health; it can auto-open once per day and be read aloud.
- Needs attention — unshipped orders past their due date, failed syncs, low-stock SKUs and refunds awaiting action.
- Cash-flow forecast and profit-optimization cards — forward-looking hints based on open orders, stock value and fees.
- World map, recent orders, low stock, connection health and project widgets (my tasks, personal calendar) complete the layout.
Date range & filters
The revenue chart can be switched between year-to-date and the last 3, 6 or 12 months. Your dashboard layout choice (full or simple) is remembered per organization in your preferences.
Reading the numbers correctly
Note
Turnover is recognized on order date, while invoices and VAT reporting follow the invoice date. Small differences between the dashboard and the VAT report at period boundaries are therefore expected.
- Refunds reduce net revenue on the refund date, not the original order date.
- Cancelled orders are excluded from all tiles as soon as the marketplace reports the cancellation.
- Amounts in foreign currencies are converted to the organization base currency using the rate at order import. Orders whose currency differs from the organization currency are flagged with a currency mismatch so Finance can review them.